Arts and Business – A conversation between Dr. Thomas Girst and Alexandra Marila

Dr. Thomas Girst, Head of Cultural Development at BMW Group talks with Alexandra Marila, Strategist, Arts and Business at Co-founders about Art as a Method for developing brand and company culture at BMW.

The conversation delves into what an arts and culture engagement program means for an automotive brand like BMW, how to work with artists, and how such a program sustains the relationships with customers, partners and the wider society.

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