Is your brand fit for China?
So very many people. So very high buildings. So very few parks. Here in Hong Kong. I am sitting at… Read more »
Ensure your success by adding just a little bit of disruptiveness
We love success-stories. Furthermore, we would love to be part of one. We would love to be part of something… Read more »
This is how branding icon Marc Gobé kicked off my career
Branding is my passion. Creating a clear value proposition and an irresistible brand story is what drives me, what makes… Read more »
Warm, competent brands win big. Social psychologists explain why.
I’ve worked with brands for the past fifteen years. Throughout these years, I have often used the “brand persona” as… Read more »
Why a great brand story is just as important as a great product
I remember it like it was yesterday. I was a young student shopping in a renowned department store. In my… Read more »