Denise Lee Yohn

On the Power of Culture Brand Fusion

As a business leader you are most probably working with both developing and executing your company strategy. In this podcast you will learn about the impact of fusing together your organisation’s two nuclei: your culture and your brand identity.

Denise Lee Yohn is one of the world’s leading experts in the field of building brands, a speaker and author of several books including What Great Brands Do. Her latest book is called Fusion and it explores how integrating brand and culture powers the world’ s greatest companies. She has been a regular contributor to the Harvard Business Review blog and Forbes and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, among others.

We had the privilege of interviewing Denise and we are happy to share her insights on culture brand fusion with you.

Recent Posts

  1. Your culture strategy is in place. Now what?

  2. Event recording: Artful Leaders in Times of Transition (9th edition, Values)

  3. A New Playground for Company Culture

  4. Event recording: Artful Leaders in Times of Transition (7th edition, Values)

  5. Event recording: Artful Leaders in Times of Transition (6th edition, Resilience)

  6. Event recording: Artful Leaders in Times of Transition (5th edition, Leadership)

  7. Brändin ABC: brändistrategia, brändi-identiteetti, brändäys

  8. Yrityskulttuuri ja organisaatiokulttuuri: perusteet

  9. The culture handbook – a first step towards managing your company culture

  10. Event recording: Artful Leaders in Times of Transition (4rd edition, Company Culture)

  11. Event recording: Artful Leaders in Times of Transition (3rd edition, Company Culture)

  12. Event recording: Artful Leaders in Times of Transition (2nd edition, Ecosystem Relations)

  13. Additional Q&A: Artful Leaders in Times of Transition (1st edition, Company Culture)

  14. Event recording: Artful Leaders in Times of Transition (1st edition, Company Culture)

  15. Tech policy will play a role for your business, too

  16. Z-sukupolvi vauhdittamaan bisnestäsi

  17. Art as a Method to Revive Organisational Culture

  18. Brändijohtaja 2.0

  19. Arts and Business – A conversation between Ben Hartley and Alexandra Marila

  20. Taide, humanismi ja pandemia