We help organizations and people thrive by aligning culture, leadership, and strategy.

Our work is deeply rooted in data, foresight, and business intelligence, but we never lose sight of the people, ideas, and values that drive meaningful success. We like to co-create, because the future is not something to predict—it is something we build together.

Culture as a Competitive Advantage

Is your culture holding back your strategic execution – or driving it forward?

A thriving culture doesn’t happen by accident. It must be nurtured, refined, and aligned with your business goals. If your strategy is clear, make sure your culture is the engine that drives it.

  • Culture Performance Review

    A compassionate but clear assessment of what’s working, what’s slowing you down, and where culture can be an accelerator instead of a roadblock.


    Deliverables:

    • Culture assessment
    • Values mapping
  • Culture Design & Implementation

    A structured yet flexible approach to help teams and leaders move faster, make bolder choices, and trust each other more.

    Deliverables:

    • Company Culture Strategy
    • Employee Value Proposition
    • Employee Engagement Program
    • Employer Branding Assets
    • Creativity Boost Workshops
  • M&A Intregration Work


    Successful M&A integration isn’t just about combining structures—it’s about aligning cultures, strategies, and leadership. We help organizations navigate the complexity of mergers and acquisitions by ensuring people, operations, and brand stay cohesive. The result: smoother transitions, stronger engagement, and lasting value from day one.

    Deliverables:

    • Culture DD for M&A cases
    • First 1000 days integration program for M&A cases
  • Psychological Safety & Human Creativity

    Creating environments where teams feel empowered, innovation flourishes, and leaders guide with confidence instead of fear.

    Deliverables:

    • Leadership coaching for navigating complexity and change
    • Psychological safety workshops to enable open, creative workplaces
    • Hands-on support in embedding the culture program

Brand as a Differentiator

Brand and culture must work together. A strong brand isn’t just a visual identity – it’s a strategic tool that aligns people, operations, and decisions. We help companies build authentic brands that create clarity, consistency, and competitive advantage. Position your brand to lead in uncontested market space, not compete in crowded waters.

  • Differentiation Audit & Insights

    Understanding where your brand stands today and how to position it for sustainable success.

    Deliverables:

    • Customer and market insights
    • Stakeholder analysis
    • Segmentation work
    • Values mapping
    • Opportunity mapping
  • Redefining Your Space in the Market

    Evolving your company’s market position, operations, identity and messaging, and to keep it relevant, trusted, and strong.

    Deliverables:

    • Brand strategy
    • Business Model Innovation
    • Life-Centric® Strategy Formulation
    • Marketing Strategy
  • Brand Activation & Follow-up

    After delivering your brand strategy, we stay by your side. Together with your leadership team, we focus on turning strategy into action—ensuring your brand shapes daily operations, customer experience, and decision-making.

  • Strategic Visibility for Leaders

    Helping key leaders build credibility and influence in their industry, ensuring that the brand is reinforced at every level of the business.

    Deliverables:

    • Brand ambassador programs
    • Stakeholder relations programs
    • Narrative building and storytelling
    • Leadership coaching on brand building
    • Leadership Advisory on Purpose-Driven Growth

Future Skills as a Strategic Asset

Do you and your team need greater adaptability and resilience? The most valuable skills today are about problem-solving and leading through uncertainty. The best companies prepare for a future no one can fully predict. We help leaders develop future skills that provide a lasting strategic advantage – starting now.

  • Future Skills Assessment

    A holistic look at the capabilities your teams have today versus what they’ll need to thrive tomorrow.

    Deliverables:

    • Personal and team-based future skills assessments
  • Leadership for Complexity & Change

    Training and coaching that strengthens systems thinking, strategic foresight, and decision-making in uncertain environments.

    Deliverables:

    • Leadership coaching sessions rooted in real-world challenges
    • Replacing control-driven leadership with trust-based leadership
    • Encouraging emotional intelligence and vulnerability as strengths
    • Helping leaders cultivate a sense of shared purpose and direction
  • Everyday Learning & Growth Models

    Ensuring that skills development isn’t a one-time event, but an ongoing, natural part of daily work.

    Deliverables:

    • Future skills frameworks that turn growth mindset a daily practise
    • Structured foresight exercises and scenario planning
    • Practical tools for making innovation an ongoing habit

Why Co-founders?

We don’t just look at numbers, market trends, or leadership frameworks in isolation – we bring it all together, helping businesses see themselves as part of a bigger system. We balance strategy with creativity, data with intuition, and long-term vision with immediate action.

Our approach is structured yet flexible, analytical yet deeply human, pragmatic yet visionary. We co-create transformation together with leadership teams, ensuring that change is not just possible but natural and sustainable.

What kind of future do you want to build? Let’s build it together!

Let’s talk!

 

Message or call our CEO and founder Ia Adlercreutz and let’s have a chat about how we could help your company to grow and change.

+358 50 599 3832 · ia@co-founders.com

Examples of our work

Get inspired

Doreen Lilienfeld

February 19, 2020

In this Company Culture Hackathon episode Doreen Lilienfeld gives 10 recommendations that can help boards engage in the corporate culture.