Dr. Thomas Girst, Head of Cultural Development at BMW Group talks with Alexandra Marila, Strategist, Arts and Business at Co-founders… Read more »
Utilizing our Life-centric® approach, we help you rebuild and strengthen the deep human connection between your business and your customers and employees.
To us, each company and case is unique. Here's a broad outline of how we usually translate insights into strategic opportunities and realize them as meaningful cultures, brands, and products.
We start with an immersive research phase that is powered by social sciences. We dive into the lives and experiences of your customers and employees to understand them on a deeper level.
•Ethnographic studies
•Culture-brand gap analysis
•Purpose and values mapping
•Long table research
In the second phase, we translate the human insights into multiple opportunity areas. We outline a strategy to seize the opportunity of your choice.
•Opportunity mapping
•Growth platforms and growth strategy
•Brand and culture strategy
•Product and design strategy
•Marketing strategy
In the final phase, we bring the strategy into action by helping you build meaningful cultures, brands, and products.
•Brand visual and verbal identity
•Storytelling and copywriting
•Brand ambassador programs
•Culture handbooks
•Culture change workshops and programs
•Product and service design
‘We don’t do templates and we don’t do short-term.’ As one of founding principles guides us, we aim to maximize our long-lasting impact and minimize your risk. Thus, we also offer a no-strings-attached strategy meeting and an initial analysis for any company looking to grow or change.