Summary
Ixolift produces low-level access lifts that are a smart and safe alternative to ladders.
www.ixolift.com
The Challenge
Ixolift is a fast-growing start-up that needed a professionally created brand identity before entering the international market that’s dominated by big, well-established players.
The Solution
When working with start-ups, we always start by creating a good understanding of the intentions of the founders. In short, what are their personal motives and the vision that drives them. This was also our approach with Ixolift. Once we understood both the philosophy behind the products as well as the unique selling points of the products, we created a solid brand platform that was brought alive by a new logo, new imagery, new sales support materials and a new website.
The Result
Ixolift has increased its sales in just one year. The brand manual has allowed the company to be consistent in every market where the brand is mainly implemented by dealers and retailers.
