Making Turnkey House Brands Irresistible

DEN Group


DEN offers an extensive and constantly improving range of products and services covering the design and building of homes and spaces.

The Challenge

The Den Group consists of four brands: Finnlamelli, DesignTalo, Ainoakoti and Talliosake. As the existing market is somewhat limited in size, it is extremely important that each of these brands has a strong and differentiated position on the market. Den Group asked us to help them in defining a unique value proposition for these brands. They also needed help in bringing the brands alive in different touch points.

The Solution

We based the repositioning work on market research that produced relevant information regarding who the segments are , what their desires are and how these desires are best satisfied. On top of this we conducted in-depth interviews that produced even more detailed insights on how to approach people interested in building a house. Once the value proposition had been clarified, we helped Den to find concrete ways to bring the brands alive.

The Result

The Den Group gained clarity in how to manage their brand portfolio. The brand strategy is now solid and measurable.