Your strategic thinking partner in times of transition.

The Co-founders journey began in 2016, when our founder Ia decided to build the ideal consultancy she would have needed as an executive herself. That drive and our founding principles still define our work today.

We know how it’s like to be in your shoes. For us, everything starts with empathy. We’ve worked as executives ourselves and it’s the cornerstone of our approach. Empathy powers the way we collaborate with each other, and with our customers and their stakeholders.

We don’t do templates, and we don’t do short-term. We know from experience that renewal projects can be stressful to deal with. That’s why we’ve taken many steps to minimize your risk and maximize the long-lasting impact of our work together, from initial no-strings-attached meetings to staying on as interim team members.

We energize and enable. We try to be your best partner by being your most human partner. We challenge and push you, but we also energize you and lift you up as a newly found expert and an internal champion of the change we've been working on.

We are big enough to maneuver grand projects but small enough to care. Our multidisciplinary team of strategists combine a wide skill set of research, strategy, and design, with a deep, personal passion for arts, humanities, and social sciences. We are your all-in-one team, dedicated to our work together from start to finish, from the big picture down to the smallest details.

We don’t do makeovers. For us, working with cultures, brands, and products goes beneath the surface. We want to create brand strategies that truly connect with the overall business strategy. We want to create cultures that bring to life the core of the organization and truly motivate the people. We base our strategies on insights that bring a whole new perspective of your business.

Get inspired

Doreen Lilienfeld

February 19, 2020

In this Company Culture Hackathon episode Doreen Lilienfeld gives 10 recommendations that can help boards engage in the corporate culture.